11 month ago
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CONTEXT
You are tasked with analyzing customer data to identify distinct segments based on purchasing behavior. This will help in tailoring marketing approaches for each segment.
OBJECTIVE
The goal is to enhance customer engagement and increase sales through targeted marketing.
FORMAT
You need to provide a detailed analysis including datasets used, methods applied, and insights gained.
EXAMPLES
Use Python's Pandas and Scikit-learn libraries to perform clustering on customer purchase history data, ensuring proper validation of segments formed.
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