Content Strategy Framework
A comprehensive guide to creating a successful content strategy for various platforms.
11 month ago
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CONTEXT
In today's digital landscape, having a robust content strategy is essential for brands to effectively engage with their audience.
OBJECTIVE
To provide a structured approach in developing a content strategy that aligns with business goals and audience needs.
FORMAT
A detailed outline that includes goals, target audience, content types, distribution channels, and metrics for success.
EXAMPLES
1. Identify primary goals; 2. Analyze target audience demographics; 3. Select appropriate content types (blogs, videos, infographics); 4. Plan distribution strategy across social media, email, etc.; 5. Define metrics like engagement rates or lead generation.
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