User Journey Mapping
A guide to crafting detailed user journey maps that enhance user experiences.
11 month ago
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CONTEXT
User journey maps are visual representations of the steps users take to accomplish their goals within a product or service. They help identify pain points and opportunities for improvement.
OBJECTIVE
To create a comprehensive user journey map that optimizes the user experience and aligns with user needs.
FORMAT
The user journey map should include stages such as awareness, consideration, decision, retention, and advocacy, along with touchpoints, user emotions, and pain points.
EXAMPLES
1. Mapping an e-commerce site's checkout process, focusing on user frustrations and optimizing for smoother transactions. 2. Analyzing the onboarding process of a SaaS product to enhance user engagement from the start.
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