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CONTEXT
Understanding your target audience is crucial for effective marketing strategies. Customer segmentation allows businesses to identify different groups within their market based on various characteristics.
OBJECTIVE
The aim is to create clear customer segments that can be effectively targeted with tailored marketing messages and campaigns.
FORMAT
The output should be structured into defined customer segments with descriptions including demographic, psychographic, and behavioral characteristics. Each segment should also include potential marketing strategies.
EXAMPLES
1) Segment: 'Young Professionals' - Description: Aged 25-35, tech-savvy, values convenience and quality. Strategy: Use social media ads showcasing innovative products. 2) Segment: 'Retirees' - Description: Aged 65+, interested in health and leisure activities. Strategy: Create informative email newsletters focused on health tips and community events.
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