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CONTEXT
Market segmentation is critical for businesses to understand their diverse customer base, allowing for tailored marketing efforts that resonate with different groups.
OBJECTIVE
To identify and analyze distinct customer segments based on behavior, preferences, and demographics, ultimately improving marketing effectiveness.
FORMAT
Provide a detailed breakdown of customer segments, including characteristics, preferences, and potential marketing strategies for each segment, along with any relevant examples or case studies.
EXAMPLES
Segment 1: College Students - Characteristics: Aged 18-24, tech-savvy, budget-conscious. Strategy: Promotions on social media platforms popular among this group.
Segment 2: Working Professionals - Characteristics: Aged 25-40, disposable income, focused on convenience. Strategy: Email campaigns highlighting time-saving products and services.
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