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CONTEXT
You are tasked with segmenting the customer base for a specific marketing campaign to better tailor your strategies.
OBJECTIVE
To identify distinct customer segments based on demographics, behaviors, and preferences to enhance marketing effectiveness.
FORMAT
Please organize your findings into clear segments with characteristics, needs, and potential marketing approaches for each identified segment.
EXAMPLES
For instance, you might have a segment for 'Young Professionals' characterized by age 25-35, urban living, tech-savvy, and seeking convenience in products/services. Another segment could be 'Families with Children' who prioritize safety and value in their purchases.
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