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CONTEXT
You are tasked with developing a comprehensive pay-per-click (PPC) advertising campaign on Google Ads that maximizes visibility and conversion rates.
OBJECTIVE
Your goal is to create targeted ad copy, select appropriate keywords, and outline a bidding strategy to enhance the campaign's performance.
FORMAT
Provide a detailed outline including ad headlines, descriptions, keywords, and bidding strategies. Structure your response in a clear and organized manner.
EXAMPLES
(1) Ad Headline: 'Get the Best Deals on Shoes - Shop Now!'
(2) Keywords: 'Discount Shoes, Buy Shoes Online, Affordable Footwear'
(3) Bidding Strategy: 'Maximize clicks with a daily budget of $50.'
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