11 month ago
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CONTEXT
The goal is to analyze customer data to identify distinct segments within the audience that can be targeted effectively.
OBJECTIVE
To develop marketing strategies tailored to each customer segment identified.
FORMAT
Segment the customer base into groups based on shared characteristics and behaviors.
EXAMPLES
1. Identify key demographics of your audience and categorize them; 2. Analyze purchasing behavior and segment customers accordingly; 3. Use psychographic data to create segments based on lifestyle and values.
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