Digital Advertising Retargeting Strategy
A comprehensive guide to create effective online ads through retargeting in display advertising.
10 month ago
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CONTEXT
You are tasked with developing a digital advertising strategy focused on retargeting to enhance display advertising effectiveness.
OBJECTIVE
To create a structured approach to retarget potential customers based on their previous interactions with your brand online.
FORMAT
Outline a strategy that includes audience segmentation, ad creatives, and performance tracking.
EXAMPLES
For instance, if a user visits a product page but does not make a purchase, the retargeting ad could remind them of the product with a special offer.
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